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Marketing Communications Manager (m/w/d)

Permanent | Düsseldorf
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About Ayming

Ayming is a leading international management consulting specialized in grants. With presence in 14 countries, the company has a global footprint. The Ayming values are: Team Spirit, Integrity, Passion, Pragmatic, Creative and Open Minded. We support our people by empowering them with trust so they can be successful in their professional lives.

The Situation

Germany recently implemented a new funding scheme for research and development (R&D) activities, -the so-called ‘Forschungszulagengesetz’ (FZulG). This legislation makes it possible for around 100.000 companies in Germany to apply for R&D refunds by means of tax credits, up to a maximum of 1 Mio. € per company (depending on the overall R&D expenses).

To support Ayming Germany with the marketing activities promoting our brand and business line ‘R&D Tax Credits’, we are looking for a MARCOM Manager with a proven track record. Reporting to the Sales Director, and Corporate MARCOM Director, you will:

Set up the business expansion strategy

  • Design and implement Ayming (Digital) marketing strategy and be responsible for the related expenses
  • Identify new niches and markets and set up the go-to-market strategies
  • Monitor the market (investigate new segments, test your offers) and watch competitors
  • Analysis; plan and evaluate the product line performances
  • Be the driving force that fosters the integration between the Sales, Delivery and the MARCOM teams.
  • Interact with internal stakeholders to provide competitive intelligence, with the purpose to refine the target audience, and to improve the value proposition

Develop and execute field marketing operations

  • Generate and nurture leads as a main priority
  • Website development: optimizing Ayming’s website performance by improving its site structure and conversion funnels based on Ayming’s marketing objectives, and assist in the implementation of business requirements of the technology chosen
  • Feed our lead nurturing program through digital actions
  • Perform keyword research, bid management, and funnel optimization
  • Social media marketing: developing an online presence by attracting relevant internet followers through LinkedIn, Twitter and other relevant social media and networks through content curation and conversation management
  • Pay-per-click (PPC) campaigns: attract relevant visitors through Google Adwords, and LinkedIn sponsored content
  • Assist and drive Ayming’s team in its social selling activities and optimize the usage of LinkedIn, Sales Navigator and PointDrive
  • Keep up to date with digital trends, identify and implement untapped online media opportunities in support of Ayming’s business, that include mobile, social media, blogs and forums
  • Run our on-line marketing campaigns
  • Improving business- and product pitches
  • Manage and improve our database (prospects and clients) and manage our external partners
  • Take part of the internal MARCOM activity and exploit best practice sharing
  • Report monthly on sales and marketing KPI’s & performance, P&L statements

Reinforce Ayming brand awereness and positioning in Germany

  • Evaluate and improve Ayming positioning and brand awareness
  • Copywrite communications content
  • Work with PR agency to develop content marketing

Your profile

  • 5/7 years of experience, background in the B2B sector with both high value-added services (Consulting companies, Banking, Startups, Marketing Agencies, Software, Telecom, Insurances etc.) strong marketing ops.
  • You are digitally savvy and at ease with a multitude of digital platforms, experience in digital marketing and digital campaigns
  • Languages: German (native speaker) and very good command of English
  • You are hands-on and entrepreneurial spirit, energetic, creative, result-driven, self-starter, excellent interpersonal skills
  • You are proactive and have an open-minded attitude
  • You are independent and goal oriented
  • You have a bachelor’s degree (preferably in Marketing), or IT or equivalent by experience

Our offer

In our thriving and growing business, you work in a dynamic team ready to anticipate opportunities and meet challenges. You will have the chance to work independently and will be able to count on our gratitude for each additional achievement. Our offer also includes:

  • a permanent contract, a remuneration package with a variable bonus linked to your results and other benefits
  • Furthermore the possibility to develop your digital skills across a wide range of platforms in a vibrant business environment
  • Stimulating working environment, access to an international and dynamic company with ambitious plans for the future

If you are interested, you can apply by pressing the button below, or send your CV directly to Mr. Harro Bosma: hbosma@ayming.com

Ayming Deutschland GmbH    Am Wehrhahn 50   40211 Düsseldorf